Social Media for Financial Services and Managing all that Data

If you’re like me, you don’t think of Financial Services and Social Media in the same sentence all that much.  In fact, if you’re like me and have worked at super secretive hedge funds and the sort, you would never think of social media and financial services. Financial Communications SocietyThe very idea is like oil and water, a complete oxymoron. But, some financial service organizations are starting to change their outlook. The Financial Communications Society assembled a wonderful panel at the Union League Club of Chicago to discuss this very topic.

The symposium consisted of fabulous expert speakers and led by Alecia Dantico, our moderator. Eric Rehl of Robert W. Baird and Pat Allen of Rock the Boat Marketing, contributed incredibly valuable insights into content development, intra-organization social media management and tools and strategies to help with social media campaigns. Ruth Wagner of discussed technologies to help facilitate social media compliance through legal disclosure. Finally, I discussed the need to partner with I.T. in an organization to develop a wholistic strategy for the development and management of social media.

The consensus from the audience seemed to indicate that I.T. was a inhibiter to accomplishing social media goals rather than a partner. Unfortunately, that is a common theme in many companies that has come from a long history of an adversarial relationship between I.T. and other departments. For any company to be successful, they need to see I.T. as a partner and leverage technology as a competitive advantage in accomplishing the goals of the business. Adversarial relationships between I.T. and other teams in the organization stalls out progress (a.k.a. revenue). That’s when I.T. becomes a cost center as opposed to the business enabler and competitive advantage that I.T. should be.

All in all, a great panel and I learned a lot from the other speakers. If you need help with your social media strategy, compliance or I.T. strategy, don’t hesitate to contact me or the other speakers on the panel.

Failure to prepare is preparing to fail. — John Wooden

FCS 102011 Lisa Genesen Photog  21 6277051550 la

Panelists from left to right:  Eric RehlPat Allen, Brian GreenbergAlecia Dantico and Ruth Wagner.

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About Brian Greenberg

Brian Greenberg is a senior strategy consultant specializing in whole systems design and leveraging technologies to advance the goals of organizations in the public, private, academic and not-for-profit sectors. An information systems and technology leader, Brian has 20 years experience in information systems design, architecture and business operations.  Brian holds a B.S. in Philosophy & Applied Computer Science and a M.A. in Whole Systems Design – Systems Theory. As a frequent industry speaker, Mr. Greenberg addresses how organizations can better align legal and business requirements with IT and has presented several papers and participated at conferences. Brian also sits on the Board of Directors of EcoMyths Alliance, a consortium of environmental education partners.